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Phone: (804) 440-5700
Email: info@sparkpd.com

5928 School Avenue
Richmond, VA 23228

Recent Posts

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AI Wants an Answer. Product Development Needs Exploration

One challenge SPARK has encountered while experimenting with AI is that the tool rapidly wants to move toward an answer. In many situations, that is useful. In early-stage product development, however, reaching an answer too quickly can work against the way creative ideation actually happens.

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AI-Assisted Visualization: When Does Efficiency Stop Being Efficient?

As SPARK continues to explore AI within product development, some of the clearest applications for our Industrial Design team have not necessarily been in generating concepts. Instead, AI has proven useful in supporting familiar, labor-intensive visualization tasks.

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Engineering Beyond the Classroom: Will Knutson’s Summer at SPARK

When Will Knutson arrived at SPARK at the beginning of the summer, he already knew how he would approach his internship:

Intentionally.

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Pitching In (Again!) at the 2026 Special Olympics Virginia Summer Games

We are hands-on problem solvers who know that big successes rely on the work done out of the spotlight. We might not be athletes, but we know how to do some heavy lifting. At SPARK, tackling the behind-the-scenes details isn't just a step in our engineering process—it’s where we believe the most meaningful impact is made.

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How an early glimpse of SPARK shaped intern Will Knutson’s path into engineering

Will Knutson did not first encounter SPARK as a college student looking for an internship.

He found SPARK as a high school student when he was trying to get a better sense of what a future in engineering might look like. At the time, his interests leaned more toward physics and pure math, and his picture of engineering was fairly narrow: hard hats, spreadsheets, and factory floors.

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